Bringing an artisanal approach to fashion, with intricately textured fabrics at the fore, aboutphaedra inspires contemplation and intrigue. With feminine silhouettes and a casual elegance, aboutphaedra is the imagining of designer and maker Emma-Jane Christie who has long found inspiration in art and nature.
Having never been completely at ease with the title of fashion designer, aboutphaedra has evolved from a strong desire to create artful feminine clothing that is deeply underpinned by a strong philosophy of sustainability and ethics.
Upon making my own wedding dress recently I realised that my intricate and labour intensive techniques are well suited to this specialised practice. For despite being worn only once, I believe that making a single garment, one that is deeply embedded with purpose and meaning is far more sustainable than making many garments seasonally.
aboutphaedra…honouring a new paradigm in modern rituals